January 17, 2020 Posted By Categories Gary Schwitzer is the founder and publisher of HealthNewsReview.org. He is struggling to be an informed Medicare enrollee. He tweets as @garyschwitzer or @HealthNewsRevu. Since I’ve started writing more about Medicare now that I am more learned and experienced with the program as a person of that age group,… Read More »
June 26, 2019 Posted By Categories Gary Schwitzer is the founder and publisher of HealthNewsReview.org. He tweets as @garyschwitzer or at @HealthNewsRevu. As a kid, I remember the song, “June is bustin’ out all over” from the musical Carousel. These days, June is Men’s Health Month, and with it comes some helpful reminders. But Twitter… Read More »
It’s no surprise that medical marketing spending has skyrocketed in the past 20 years. And while marketing to physicians continues to consume the lion’s share of the almost $ 30 billion spent overall, direct-to-consumer marketing is catching up. Medical marketers spent $ 29.9 billion to get their messages in front of healthcare providers and consumers… Read More »
Breaking News Emails Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings. SUBSCRIBE Jan. 8, 2019, 6:43 PM GMT By Liz Szabo, Kaiser Health News Spending on health care marketing nearly doubled from 1997 to 2016, soaring to at least $ 30 billion a year, according to a… Read More »
There’s a battle going on between health systems for covered lives. There’s also an internal battle within organizations between keeping the status quo of what has traditionally worked coming up against new, very targeted approaches to gain consumer share. Whether hospitals have a powerhouse brand or a small marketing department, there are distinct advantages in… Read More »
Creating a marketing brochure for your medical conference or organization has to be carefully designed which reveals the right amount of information, are eye-catching, and generates leads. Did you know that marketing brochures need to be recreated every six months, or changed for every medical conference, this includes the layout, design, color pattern, information, and… Read More »