Tag Archives: need

IT execs see rising need to achieve interoperability

Interoperability efforts for electronic health systems in the U.S. are mired in mediocrity. That’s the assessment of Donald Rucker, MD, the country’s National Coordinator for Health Information Technology. In testimony before the House Energy and Commerce Subcommittee on Health, Rucker graded the nation’s interoperability at, well, less than average. In fact, Rucker told representatives that… Read More »

What hospitals need in the age of consumerism: guerrilla marketing

There’s a battle going on between health systems for covered lives. There’s also an internal battle within organizations between keeping the status quo of what has traditionally worked coming up against new, very targeted approaches to gain consumer share. Whether hospitals have a powerhouse brand or a small marketing department, there are distinct advantages in… Read More »