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PepsiCo will likely see an initial sales bump as its new aspartame-free Diet Pepsi hits stores this week, but it will fail to keep the increasingly health-conscious and fickle consumer happy in the long run. PepsiCo created the revamped beverage — now sweetened with a blend of sucralose and acesulfame potassium — as diet soda sales continue to fizzle out in the US from consumers questioning the safety of artificial sweeteners, notably aspartame. Haley Stevens, Ph. In fact, some people are already reportedly questioning the safety of artificial sweetener ace-K short for acesulfame-potassium. In , PepsiCo attempted to boost Diet Pepsi sales by reformulating its ingredients, switching to a blend of aspartame and ace-K. The company also launched Pepsi True late last year, which contains zero-calorie, plant-based sweetener stevia. It is too soon to tell how it is doing from a sales perspective as PepsiCo did not include information about Pepsi True in its Q1 or Q2 earnings this year, but the response has been underwhelming.