Tag Archives: medical

Medical marketing spend is inching toward $30B, and DTC's share is growing

It’s no surprise that medical marketing spending has skyrocketed in the past 20 years. And while marketing to physicians continues to consume the lion’s share of the almost $ 30 billion spent overall, direct-to-consumer marketing is catching up. Medical marketers spent $ 29.9 billion to get their messages in front of healthcare providers and consumers… Read More »

Most U.S. patients not using online medical portals

(Reuters Health) – Most people in the U.S. with health insurance don’t use the patient portals that are increasingly provided by doctors for online communication, a new study suggests. In a nationally representative survey, researchers found that nearly two-thirds of insured participants had not used an online medical portal in the past year. Disparities among… Read More »

Nebraska medical facility says it's monitoring American possibly exposed to Ebola

An American who may have been exposed to Ebola while in the Democratic Republic of Congo arrived in Nebraska to be monitored, the medical facility revealed Saturday. (Nebraska Medicine) An American who may have been exposed to the lethal disease Ebola while in the Democratic Republic of Congo arrived in Nebraska to be monitored, the… Read More »

Medical News Today: How coffee might protect against Parkinson's

Coffee is thought to protect the brain against Parkinson’s disease. A recent study investigates which compounds might give coffee its neuroprotective powers. The findings may eventually lead to innovative new treatments. Understanding how coffee protects the brain could give Parkinson’s drug discovery a boost. More than 60,000 people are diagnosed with Parkinson’s disease in the… Read More »