Tag Archives: toward

Medical marketing spend is inching toward $30B, and DTC's share is growing

It’s no surprise that medical marketing spending has skyrocketed in the past 20 years. And while marketing to physicians continues to consume the lion’s share of the almost $ 30 billion spent overall, direct-to-consumer marketing is catching up. Medical marketers spent $ 29.9 billion to get their messages in front of healthcare providers and consumers… Read More »

SilverVue, Mingle Analytics merge to form Mingle Health, to help providers toward value-based care

Care management software company SilverVue and software-enabled Medicare quality reporting consultancy Mingle Analytics have merged to form Mingle Health, a new company that will combine the strengths of the two firms. SilverVue currently offers a suite of tools that deal with transitions of care, post-acute care, and practice performance. Both companies work with all kinds… Read More »