Tag Archives: need

What hospitals need in the age of consumerism: guerrilla marketing

There’s a battle going on between health systems for covered lives. There’s also an internal battle within organizations between keeping the status quo of what has traditionally worked coming up against new, very targeted approaches to gain consumer share. Whether hospitals have a powerhouse brand or a small marketing department, there are distinct advantages in… Read More: What hospitals need in the age of consumerism: guerrilla marketing »

Health Facts You Need to Know About Smoking E-Cigs

The e-cigarette market is blowing up. Invented in 2003, today, there over 500 e-cig brands in the market and global sales topped 7 billion dollars in 2015. Amid this boom, there is an ongoing debate on the health ramifications of using e-cigs and what the list of the best electronic cigarette options is. While both… Read More: Health Facts You Need to Know About Smoking E-Cigs »