Category Archives: News

What hospitals need in the age of consumerism: guerrilla marketing

There’s a battle going on between health systems for covered lives. There’s also an internal battle within organizations between keeping the status quo of what has traditionally worked coming up against new, very targeted approaches to gain consumer share. Whether hospitals have a powerhouse brand or a small marketing department, there are distinct advantages in… Read More: What hospitals need in the age of consumerism: guerrilla marketing »

Diabetes type 2 warning – the ‘eruptive’ skin outbreak you should never ignore

Diabetes is a common condition that affects around 3.7 million people in the UK. It’s caused by the pancreas not producing enough of the hormone insulin, or the body not reacting to insulin. Without enough insulin, the body struggles to convert sugar in the blood into useable energy. You could be at risk of diabetes… Read More: Diabetes type 2 warning – the ‘eruptive’ skin outbreak you… »

Fentanyl Is Now the Leading Cause of All Overdose Deaths

We’re in the midst of an opioid overdose epidemic in the U.S., and the synthetic opioid fentanyl has now surpassed heroin and oxycodone as the leading cause of overdose deaths. In 2016, fentanyl was involved in nearly 30 percent of drug overdose deaths, accounting for more than 18,300 deaths that year.1 It’s a sharp rise… Read More: Fentanyl Is Now the Leading Cause of All Overdose Deaths »