There’s a battle going on between health systems for covered lives. There’s also an internal battle within organizations between keeping the status quo of what has traditionally worked coming up against new, very targeted approaches to gain consumer share. Whether hospitals have a powerhouse brand or a small marketing department, there are distinct advantages in… Read More »
Diabetes is a common condition that affects around 3.7 million people in the UK. It’s caused by the pancreas not producing enough of the hormone insulin, or the body not reacting to insulin. Without enough insulin, the body struggles to convert sugar in the blood into useable energy. You could be at risk of diabetes… Read More »
Apricot is a small golden fruit that you may mistake for a peach or tangerine. While somewhat tart, it is more musky or amaretto-like than you might expect. Each apricot fruit contains more than 80 nutrients, including vitamin A and C, B vitamins, and the all-important vitamin B17 that is also known as amygdalin. Amygdalin… Read More »
We’re in the midst of an opioid overdose epidemic in the U.S., and the synthetic opioid fentanyl has now surpassed heroin and oxycodone as the leading cause of overdose deaths. In 2016, fentanyl was involved in nearly 30 percent of drug overdose deaths, accounting for more than 18,300 deaths that year.1 It’s a sharp rise… Read More »