5 quick PR tricks to cover up a lack of real health care news
As all researchers know, science is a grinding parade of failure and dead ends. But as we’ve often written, news release writers sometimes seem hell-bent on making the public believe otherwise. Like expert makeup artists, they can add sparkle to lackluster findings, mask blemishes in study designs, and smooth over unimpressive data. One thing I… Read More: 5 quick PR tricks to cover up a lack of… »