Category Archives: News

Podcast: KHN’s ‘What The Health?’ New Year, New Health Proposals

The new Democratic majority in the House of Representatives took its first steps on health care — voting to intervene in the appeal of a Texas-led lawsuit that found the Affordable Care Act unconstitutional in December. And around the country, Democratic governors and mayors unveiled new initiatives aimed at making health care cheaper and more… Read More »

Medical marketing spend is inching toward $30B, and DTC's share is growing

It’s no surprise that medical marketing spending has skyrocketed in the past 20 years. And while marketing to physicians continues to consume the lion’s share of the almost $ 30 billion spent overall, direct-to-consumer marketing is catching up. Medical marketers spent $ 29.9 billion to get their messages in front of healthcare providers and consumers… Read More »