Medical marketing spend is inching toward $30B, and DTC's share is growing

It’s no surprise that medical marketing spending has skyrocketed in the past 20 years. And while marketing to physicians continues to consume the lion’s share of the almost $ 30 billion spent overall, direct-to-consumer marketing is catching up. Medical marketers spent $ 29.9 billion to get their messages in front of healthcare providers and consumers… Read More »

Staff lapses and IT system vulnerabilities are key reasons behind SingHealth cyberattack, according to COI Report

After 22 days of public and private hearings involving 37 witness accounts from August to November 2018, the Committee of Inquiry (COI) convened to inquire into the events and contributing factors leading to the cyberattack on Singapore Health Services Private Limited (SingHealth)’s patient database system, has released its 454-page public report today. Between late June… Read More »