Tag Archives: Marketing

Medical marketing spend is inching toward $30B, and DTC's share is growing

It’s no surprise that medical marketing spending has skyrocketed in the past 20 years. And while marketing to physicians continues to consume the lion’s share of the almost $ 30 billion spent overall, direct-to-consumer marketing is catching up. Medical marketers spent $ 29.9 billion to get their messages in front of healthcare providers and consumers… Read More »

Health care industry spends $30 billion a year on marketing – NBCNews.com

Breaking News Emails Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings. SUBSCRIBE Jan. 8, 2019, 6:43 PM GMT By Liz Szabo, Kaiser Health News Spending on health care marketing nearly doubled from 1997 to 2016, soaring to at least $ 30 billion a year, according to a… Read More »